Light Distribution Develops the Nike Perfumes Brand in Ukraine
Light Distribution continues to expand its portfolio of international brands and strengthen its position in the Ukrainian market for cosmetics, fragrances, and personal care products.
One of the company’s key growth initiatives has been the introduction and development of Nike Perfumes in Ukraine — a well-established European brand with a long history and a strong international presence.
Overview
In 2025, Light Distribution launched the active development of the Nike brand by De Ruy Perfumes in the Ukrainian market.
De Ruy Perfumes is a Spanish family-owned company specializing in the development, manufacturing, and distribution of fragrances, cosmetics, and personal care products. With more than 100 years of industry experience, the company has become one of the most recognized manufacturers in its sector and continues to expand its international footprint.
Today, De Ruy products are available in more than 150 countries worldwide, while the company’s manufacturing capacity exceeds 200 million units annually. All products are manufactured in accordance with international quality standards and European regulatory requirements.
The Nike Perfumes Brand
Nike Perfumes is a modern European fragrance and personal care brand that combines quality, contemporary scents, and excellent value for money.
The brand’s portfolio includes:
- Eau de Toilettes for men and women;
- Perfumed deodorants;
- Roll-on deodorants;
- Gift sets;
- Shower gels;
- Body mists;
- Daily personal care products.
The brand is designed for active consumers who appreciate quality fragrances and a modern lifestyle.
Brand Development in Ukraine
Throughout 2025, Nike Perfumes significantly expanded its presence in the Ukrainian market.
Today, the brand is available in independent retail stores, leading national retail chains, specialized beauty and fragrance retailers, as well as major online marketplaces.
The growing popularity of the brand is driven by:
- A broad and modern product range;
- Competitive price-to-quality positioning;
- Active marketing support;
- Promotional activities within retail chains;
- Collaboration with influencers and content creators;
- Strong communication through social media channels.
Thanks to this comprehensive brand development strategy, Nike Perfumes continues to strengthen its market position and increase brand awareness among Ukrainian consumers.
Future Development
The development of Nike Perfumes is part of Light Distribution’s long-term strategy aimed at expanding its portfolio of high-quality international brands and creating new opportunities for business partners.
The company continues to invest in brand development, market expansion, marketing support, and strengthening cooperation with retail partners throughout Ukraine.
We remain committed to making Nike by De Ruy Perfumes widely available to Ukrainian consumers and establishing the brand as a leading player in the fragrance and personal care category.
