Light Distribution Strengthens the Presence of the Cricket Brand in Ukraine
Light Distribution continues to expand its product portfolio and strengthen its position in the Ukrainian FMCG market.
One of the company’s key strategic directions is the development of the Cricket brand, which has earned a reputation for quality, reliability, and consumer trust across numerous international markets.
Today, Light Distribution serves as the exclusive importer and distributor of Cricket matches in Ukraine, ensuring efficient nationwide distribution and strong representation across all major sales channels.
Cricket products are available through leading national retail chains, regional retailers, convenience stores, fuel station networks, and a wide range of other points of sale throughout the country.
Presence in Leading Retail Chains
A key indicator of the brand’s successful growth is its presence within Ukraine’s largest retail networks. Cricket matches are available in the MegaMarket hypermarket chain, where the brand enjoys strong shelf visibility and steady consumer demand.
The brand is also widely represented in Epicentr, one of Ukraine’s largest retail operators. Thanks to the chain’s extensive nationwide coverage, Cricket products remain readily accessible to consumers across different regions of the country.
Development of the Fuel Station Channel
Another important growth area is cooperation with fuel station networks. Cricket products are available in AMIC Energy convenience stores, allowing consumers to purchase matches alongside other everyday essentials while travelling or during their daily routines.
This presence within the fuel retail channel increases product accessibility and further expands the brand’s reach among consumers.
Sustainable Brand Growth in Ukraine
Through the professional efforts of the Light Distribution team, efficient logistics, and long-term partnerships, Cricket products are now available in thousands of retail locations across Ukraine.
We continue to expand our distribution network, develop new sales channels, and strengthen relationships with our partners, providing Ukrainian consumers with high-quality international products.
Light Distribution remains committed to investing in the development of the Cricket brand in Ukraine, further enhancing its visibility, availability, and presence within the country’s leading retail networks.
